Your website doesn't need more. It probably needs less.
Sections, animations and extra copy pile up until the thing a customer wanted is harder to find. A good site explains, loads fast and gets out of the way.
6 min readInsights
Thinkingout loud.
Notes on the things we get asked most, what a setup should include, why a site is slow, what security actually matters.
Cybersecurity · 6 min read
Your password probably isn't the problem
Strong passwords are only one small part of business security. The account, the access around it and what happens after a mistake usually matter more.
Read articleA logo isn't your brand. But it still matters.
Colour, type, photography, spacing and tone do most of the work. A logo gives a business a mark; the rest of the identity gives that mark somewhere to live.
5 min readGood IT support should be quite boring
Tickets tell you what broke. The better question is why it broke, and what stops the same ticket appearing again next Tuesday.
6 min read